Every single business owner, at one point or another, has asked themselves “Do I really need a website?” Today, almost everyone has access to a computer, a cell phone, or even a tablet. Gone are the days of people flipping through the book of YellowPages to find a business that suits their needs. Now, finding a business is just a Google search away. Here are a few more reasons as to why you need a website:
1. Everyone searches online.
Looking for the best place to find Lebanese lunch specials? Trying to find a salon that will give you a modern hairstyle? More often than not, people will go to Google, Bing, or Yahoo to find the right business. Today, these search engines are trusted sources, almost like friends giving their best recommendations. By having a website, you can show up on those searches.
2. A website is your digital brochure.
This is the one place that customers can learn anything and everything about what you do, who you are, and why they should use your services. Include pages about your team, current job openings, events you’re holding, a list of prices, pictures of your storefront, descriptions about your services, and much more. Your website is a chance to leave a lasting impression on your visitors, and it’s your chance to stand out from your competitors.
3. Your website is up and running 24 hours a day, 7 days a week.
Even if you’re business is closed, your website is not. It’s like an advertisement that is constantly running. Customers can submit contact forms, research your services, and learn everything they need to know about you even when you’re not open.
4. Become a trusted source of information.
On your website, you can have a blog / latest news section. Here, you can post about anything going on in your industry. From DIYs to what every customer should know to tips and tricks, it’s highly recommended to start posting about your industry if you haven’t done so already. You can start gaining a following for your blog, others can link to it, and before you know it, you’ll be a trusted source for information.
5. Learn about your current and potential customers.
Your website can gather data about who visits your website. You’ll learn things like how long they are staying on your website, what the bounce rate is, what your most visited pages are, and more. Additionally, you can use your website to conduct surveys. For instance, if you own a restaurant, you can create an online survey that people fill out for a free coupon.
6. Last but not least, your competitors are doing it.
If you don’t have a website with great SEO, when people search for your services, they’ll pull up your competitors’ websites instead.