SEO, on the surface, seems like this vague concept that no one is truly sure about. Some SEO companies use certain techniques while other companies avoid those same techniques. So, what is exactly?
SEO stands for search engine optimization.
It’s the process by which a website gets organic traffic through search engines. Search engines like Google, Bing, and Yahoo all populate organic results whenever a search is performed. That is, no business can pay search engines to show up in those results. It’s all determined through an algorithm.
To rank on those pages, there are certain techniques that you can use involving both off-site and on-site strategies. These techniques can be classified in 3 different ways: white hat, grey hat, and black hat. White hat techniques follow search engine rules, focus on human experience, and is the safest and best way to execute SEO. Grey hat techniques dance the line between white and black hat. While today they may seemingly be approved techniques, you run the risk of them becoming black hat overnight. Black hat techniques are used to game the system. They try and get you the highest SEO results possible, as fast possible, with a high risk of your website becoming banned.
So, when you choose an SEO company, make sure to do your research and find out what kind of techniques they use. They should be providing you with purposeful backlinks to your website, meaningful content, a well-designed website, and more.
Remember, SEO isn’t just for big companies anymore. Small, local shops benefit greatly from SEO, too. Today, people will search for bakeries in your city, plumbers in your city — anything that they need, they’ll Google it. And if they’re Googling it, you want to be there.