It’s important to note that your website doesn’t need to be perfect when it launches. This is key because it can completely stop the progress on the development of your website. Keeping in mind that SEO isn’t a short-term game, the strategy can’t be started until your website is live. And from that point it will always be evolving to better represent your brand.
Once the website is live we can start A/B testing. A/B testing, also known as split testing, is a method of comparing different versions of a webpage against each other to determine which one performs better. The differences can range from minor changes such as moving a button to major changes such as complete redesigns. This is why A/B is so valuable when making decisions that will affect your engagement and conversion.
Here are 5 reasons to start A/B testing today:
- Knowledge is power – The more quality information you have, the easier it becomes to make the correct decision. Even though SEO is ever changing, having this data will help you improve your conversion and engagement rates time after time.
- Learn about your audience – The results from the testing will inform you about what type of audience is reading and interacting with your content. Making sure that you’re testing any new features or content added will be a huge asset to you when trying to increase engagement.
- Enhance your content – By using tests on all content, you gain more insight into your users’ behaviors and what they are looking for. The more you learn from these tests the more you will be able to dial down what type of content to publish and when to publish it, maximizing your results.
- Keep pace with the market – Since the market is always changing A/B testing is a great way to make sure your niche in the market stays current. When a shift in the market has been detected, with A/B testing you can be an early adopter with any new features you plan to implement. With A/B testing you can have the confidence that you’ll find the right way to present your brand to your audience at any given point.
- Prepare for tomorrow – Every test isn’t going to give you ground breaking results, but that’s okay. We want to build your brand for the long haul, knowing that some tests will provide useful information immediately and some might take months. Every test will always answer a question. It might not be the question you asked but that data may come in handy when the next algorithm update hits.
With A/B testing you’re able to constantly test new content and features that you’d like to publish. You might find yourself surprised at the differences in engagement when you globally adjust the font size by 2px to better suit your target audience. How do you use A/B testing in your brand?